- Core 1: Content Marketing
- Core 2: Lead Generation
- Core 3: Lead Nurturing
Clients Include: Mindtree, Trend Micro, SAP, Microsoft, Vertafore
- Website: http://www.yesler.com
Yesler – This demand creation agency in Seattle has account teams structured to provide a measurable approach to client needs. The acquisition of marketing automation/sales enablement agency Lead Lizard expanded the shop’s service offerings and client portfolio. In-house activities include Toastmasters meetings and a B2B book club. A thought leadership campaign helped client Mindtree cut through the content marketing clutter, receiving 2,500 unique impressions from the target audience and over 400 qualified leads.