Engine Shop – Bruin Sports Capital, a $500 million investment fund owned by former IMG president George Pyne, acquired this engagement shop. The deal allows the Engine Shop to expand globally and competitively. When Budweiser went country, this shop dropped an 8,800-square-foot “country club” packed with Bud, Koozies, photo opps, games and more, attracting 22,000 guests.
Chief Marketer 200
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