Track Marketing Group – Track Marketing Group’s three company principals are all former dancers, and it has launched a series of proprietary Dance Music properties to provide customized events. To help celebrate Lipton Tea’s epic 125th birthday, the agency launched a promotional sweepstakes for a “Be More Tea” music festival with upbeat bands, games and activities, tea-infused food pairings and a 12-foot-tall, 2,200-gallon, pitcher of iced tea that set a Guinness World Record!
Chief Marketer 200
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