Switch inked a partnership with Maniac, a Mexico City experiential agency, to work on Mexico-based and Hispanic American experiential activations. It staged a consumer experience for NASCAR in Las Vegas integrating an RFID scavenger hunt to collect consumer data. Of the 3,182 NASCAR-related posts, 529 were generated from the experience. Josh Kell joined the shop as executive creative director.
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The Strategic Agency Switch The Marketing Store George P. Johnson Experience Marketing Generation Z Marketing Octagon Sync Marketing LLC CAA Experiential (formerly PGW Experience) FUSION Marketing Gold N Fish Marketing Group (GNF)