Switch inked a partnership with Maniac, a Mexico City experiential agency, to work on Mexico-based and Hispanic American experiential activations. It staged a consumer experience for NASCAR in Las Vegas integrating an RFID scavenger hunt to collect consumer data. Of the 3,182 NASCAR-related posts, 529 were generated from the experience. Josh Kell joined the shop as executive creative director.
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Marketing Activations Group CAA Experiential (formerly PGW Experience) GMR Marketing SLANT Marketing Department Zero Cárdenas Marketing Network Mirrored Media Havas Street Inspira Marketing Group FCBX