Switch inked a partnership with Maniac, a Mexico City experiential agency, to work on Mexico-based and Hispanic American experiential activations. It staged a consumer experience for NASCAR in Las Vegas integrating an RFID scavenger hunt to collect consumer data. Of the 3,182 NASCAR-related posts, 529 were generated from the experience. Josh Kell joined the shop as executive creative director.
Chief Marketer 200
Advantage Marketing Partners TPN rEvolution Good Solutions Group CAA Experiential (formerly PGW Experience) HMT Associates, Inc. The Strategic Agency Department Zero Red Moon Marketing RedPeg Marketing