- Core 1: Sampling
- Core 2: Event & Experiential Marketing
- Core 3: Promotional Marketing
Clients Include: Heineken USA, AQUAhydrate, Dunkin' Donuts, Phillips Distilling Company (UV and Prairie Organic Vodka), Cost Plus World Market
- Website: http://www.havasstreet.com
Havas Street established a presence in two new markets: Chicago and Miami, offering integrated and experiential marketing services. Executed 1,208 on- and off-premise events in one month for Dos Equis and The Most Interesting Man’s farewell mission to Mars—all staged around Cinco de Mayo. His worldly possessions were given away in a sweepstakes highlighted in on-pack messaging. An otherworldly 46,000 Dos Equis samples were tasted by earthlings.