Havas Street established a presence in two new markets: Chicago and Miami, offering integrated and experiential marketing services. Executed 1,208 on- and off-premise events in one month for Dos Equis and The Most Interesting Man’s farewell mission to Mars—all staged around Cinco de Mayo. His worldly possessions were given away in a sweepstakes highlighted in on-pack messaging. An otherworldly 46,000 Dos Equis samples were tasted by earthlings.
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