Havas Street established a presence in two new markets: Chicago and Miami, offering integrated and experiential marketing services. Executed 1,208 on- and off-premise events in one month for Dos Equis and The Most Interesting Man’s farewell mission to Mars—all staged around Cinco de Mayo. His worldly possessions were given away in a sweepstakes highlighted in on-pack messaging. An otherworldly 46,000 Dos Equis samples were tasted by earthlings.
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Wire Stone HelloWorld, Inc. Event Marketing Strategies Collaborative Marketing Group Alcone Marketing Group Advantage Marketing Partners Inspira Marketing Group Life in Mobile Allied Integrated Marketing TSMGI (The Specialized Marketing Group, Inc.)