Ventura Associates International LLC – An international promotion for Marriott Rewards members, UMG and its artist, Zedd, created excitement and engagement by encouraging consumers to complete the official entry form for a chance to win a trip to see Zedd in concert. Audiences were targeted in 40+ countries in Latin America. Ventura translated the microsite to Dutch, French and Spanish. Made significant investments in its information technology platform and services to provide extended social marketing capabilities.
Chief Marketer 200
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