Ventura Associates International LLC – An international promotion for Marriott Rewards members, UMG and its artist, Zedd, created excitement and engagement by encouraging consumers to complete the official entry form for a chance to win a trip to see Zedd in concert. Audiences were targeted in 40+ countries in Latin America. Ventura translated the microsite to Dutch, French and Spanish. Made significant investments in its information technology platform and services to provide extended social marketing capabilities.
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