Nordstrom.com (http://www.nordstrom.com), an online subsidiary of upscale retailer Nordstrom Inc., has kicked off its first-ever national advertising campaign to launch its online shoe store, NORDSTROMshoes.com.
Developed by Fallon McElligott, the “Make Room for Shoes” $15 million campaign includes TV, print and outdoor advertisements for the fourth quarter of this year.
Newspaper ads for the “Make Room for Shoes” campaign will debut in the Los Angeles Times, USA Today and Wall Street Journal in conjunction with the television launch on November 1. Magazine advertisements began appearing in the October issue of Talk magazine and will continue through November and December in various publications including Fast Company, InStyle, Jane, Marie Claire, and Vanity Fair. In addition, advertisements will run on commuter rail platforms in Chicago, New York City and San Francisco beginning today.
