More Video Ads Are Delivered to Viewers in November
According to the latest figures released from comScore, more video ads were delivered to U.S. online video viewers in November compared to October. Online video ads are also reaching a bigger portion of the total U.S. population.
Online video viewers in the U.S. saw an average of 36.8 online video ads in November, up 7.9 percent from the average of 34.1 video ads viewed in October. In November, 48.6 percent of the total U.S. population saw video ads, up from 45.5 percent in October.
A total of 5.4 billion online video ads were seen in November, up 15 percent from the 4.7 billion video ads seen in the prior month.
Hulu led the way, delivering 1.2 billion video ads during November, an average of 42.4 per viewer. These ads reached 9.0 percent of the total U.S. population.
Tremor Media Video Network followed with 477 million video ads, an average of 7.1 per viewer during November. These ads reached 22.4 percent of the total U.S. population. ADAP.TV delivered 446 million video ads, an average of 8.8 per viewer. These ads reached 16.8 percent of the U.S. population.
Microsoft Sites were fourth with 427 million video ads delivered in November, an average of 11.1 per viewer. These ads reached 12.8 percent of the population. BrightRoll Video Network followed with 387 million video ads, an average of 6.3 per viewer. These ads reached 20.4 percent of the U.S. population.
NABBR.com, CBS Interactive, Google Sites, AOL and CWTV.com rounded out the top 10 online video properties ranked by video ads viewed in November.
There were 172 million unique online video viewers in the U.S. in November, down 1.6 percent from 175 million viewers in October, according to comScore.
Google Sites had the most unique video viewers in November, with 146 million viewers accounting for 2.0 billion viewing sessions, with the average viewer watching 271.2 minutes of online video on its sites during the month.
Yahoo Sites followed with 61.8 million viewers, with 241 million viewing sessions, with the average viewer watching 26.4 minutes of online video on its Web properties during the month.
VEVO, AOL, Viacom Digital, Facebook, Microsoft Sites, Fox Interactive Media, NBC Universal and Turner Digital rounded out the top 10 online video properties ranked by unique viewers.
The top video ad network was ScanScout Network, with a potential reach of 44.3 percent of the total U.S. population. The report from comScore also notes that 84.2 percent of the U.S. Internet audience viewed online video in November, and that the average online content video was 5.1 minutes long. Meanwhile, the average online video ad was 24 seconds long. Video ads accounted for 15.3 percent of all videos viewed during the month and 1.4 percent of all minutes spent watching videos online.
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