Amerifit Brands has added more than 40,000 names to its database thanks to a $20 million DRTV, print and online effort to boost Web site traffic.
Amerifit markets Estroven, an over-the-counter health supplement that treats menopausal symptoms.
Last spring the company rolled out 15- and 30-second direct response spots on Discovery Health, Fine Living, HGTV, Lifetime, Oxygen and We. The Cromwell, CT firm is also running full-page ads for Estroven in First for Women, Cooking Light, Prevention, More, Oprah and Real Simple, says marketing director Steve Swenson.
He adds that the campaign was a departure for Amerifit:
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