Channel | MarTech

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.

Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.

The Octogenarian San Diego Splash basketball team was a perfect fit for Miracle Whip to announce it had reformulated back to its original recipe.

During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.

The Hostess turnaround is a stunning example of determination, innovation and hard work. Raine shares how it is reaching a new, younger audience on social.

When President Trump told France's First Lady that she was in "good shape" Reebok jumped in with a tweet.

Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.