MarTech
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MarTech
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
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Technology
Five Things B2B Marketers Can Do to Succeed Without Cookies
Five things B2B marketers can do right now to succeed in a cookieless world.
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Data & Analytics
A Programmatic Approach to B2B Advertising in 5 Steps
A five-step approach to strategically master programmatic advertising for B2B audiences.
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Email
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.
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Technology
Building AI Brands: Be Human-Centric, Accurate and Strategic
When it comes to marketing AI brands themselves, there are unique challenges to that exercise, such as navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling.
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MarTech
When AI-Generated Customization Goes From Personalized to Creepy
When does personal cross over to creepy? Here’s a look at how personalization can go right—and how it can go terribly wrong.
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MarTech
Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.
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Technology
Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms
Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta’s recently released Advantage+.
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Digital
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.