How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
Channel | MarTech
First-Party, Second-Party and Third-Party Data Defined
An explainer on first-party, second-party and third-party data.
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
How tried-and-true technologies are eliminating friction along the customer journey.
Three Ways Brands Can Optimize Ecommerce Experiences
Three ways businesses can enhance customers’ online experiences.
Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising
Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.
American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising's accelerated growth during the pandemic.
Google Brings Privacy Sandbox to Android Devices
What Google's latest privacy move means for the marketing and mobile advertising communities.
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