Five Martech Trends to Watch in 2023

Posted on by Chief Marketer Staff

While 2022 martech trends focused on customer centricity and an enhanced understanding of customer behavior and preferred communication channels, according to a piece in Multichannel Merchant, this year is about balancing the optimization of brand equity, the customer experience and the evolution of engagement. Check out these five trends in the martech space that marketers should keep up with, from AI-powered chatbots to hyper-personalization to an increased reliance on first-party data.


Related Posts

Comments are closed.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!