Marketing Analytics Expert Kenneth Rona as appointed to Vice President of Data Strategy and Analytics
– [x+1], the leader in predictive marketing, announced today that Kenneth Rona has joined the company as Vice President of Data Strategy and Analytics. Dr. Rona, whose career has included stints at America Online and as a consultant at McKinsey & Co., will oversee [x+1]’s partnerships with third-party data providers. He will also play a key role in supporting clients’ analytics needs and translating market demands into future enhancements to [x+1]’s patented Predictive Optimization Engine™ (POE).
Dr. Rona is a classically-trained social sciences researcher who specializes in helping companies use data to optimize marketing decisions and better understand their customers. Prior to [x+1], Dr. Rona was a Senior Vice President at IXI Digital Media, where he led the company’s analytics and product management efforts. While at IXI, he was responsible for building an industry-leading display ad targeting solution based on consumer’s income and other financial data.
“Ken’s background in social sciences research and consulting, plus his experience in driving successful marketing optimization efforts at major organizations, makes him a valuable addition to our team and our client engagements right off the bat,” said John Nardone, Chairman and CEO of [x+1]. “He will play a central role in our efforts to ramp up our data partnership program, resulting in a richer trove of consumer information available to our clients. His work will help [x+1]’s integrated platform more precisely match web visitors to relevant content and offers, bringing performance marketing to a new level.”
“What sets [x+1] apart is its status as a pioneer and innovator in predictive marketing,” said Dr. Rona. “It’s why I was drawn to this opportunity. [x+1] offers a unique complement of online marketing performance solutions that help companies continually refine and improve their online marketing performance.”
Before IXI, Dr. Rona spent two years at America Online, where he was Director of Customer Insight and Database Marketing, leading a full range of marketing optimization and web analytics efforts. Prior to entering the online space, he was a McKinsey consultant as well as Director of Research for The Corporate Executive Board.
Dr. Rona received his Ph.D. in management from Duke University’s Fuqua School of Business and both a bachelor’s and master’s degree in political science from Stony Brook University. He is also the publisher of Da Facto, a business analytics blog, http://dafacto.blogspot.com.
About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.
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