Macy’s Parade Plays Out in Flip Book
Macy’s is using a flip book of its namesake Thanksgiving Day Parade as a thank you to sponsors of the event, and as a giveaway to kids at select smaller events around the country.
Flip one side of the book and you will view the Macy’s-branded Tom the Turkey float motoring down Broadway in New York City. Thumb through the other side and you see Santa Claus arriving at Macy’s stores amid waving crowds and falling confetti.
The books, a modern version of the old flip books, use a patent-pending production technique that converts live-action video to flip animation.
About 10,000 books are being handed out: 50% to business partners and 50% to kids.
“They’re using them very tactically for specific events around the country,” Jeffrey Kay, president, of Flippies, Inc., said.
Flip books were originally invented in 1882 to create the optical illusion of motion when images stacked in sequential stages of movement are flipped.
Flippies has created flip books for other companies including Motorola, MTV, Subaru, Nickelodeon, L’Oreal, Olympus, Puma, Abbott Labs, Starz and AT&T.
