Live From DMA08: Telematch links Wireless Data and Postal Addresses
Having trouble keeping track of your customers?
You might try SmartMatch, a product from Telematch that identifies wireless, cable and voice-over Internet protocol households and their postal addresses.
Now available for general use, SmartMatch relies on proprietary and public sources, primarily from telephone companies. To date, 97 million consumers have been “refound,” according to Telematch’s CEO Peg Kuman.
Kuman noted in a statement that “millions of consumers and businesses are migrating away from traditional land-based phone lines—and as a result, an important source of current telephone and postal address information is disappearing.”
Many firms try to refresh their contact information by turning to compiled data and self-reported information, she continued. But “current compiled data sources lack the recency and as a result, accuracy and coverage,” she argued.
