Listline e-Newsletter 12/22/06
* King Ranch Saddle Shop
* Goodway Industrial and Commercial Buyers
* Maximus Opportunity Prospectus
* Information Technology Companies Worldwide
* Security and Storage Professionals
* Custom Select Business Professionals at Home Addresses
* Introducing Teri Bobbitt from Direct Partner Solutions Inc.
* Garden Design
* Classified
LISTS UNDER NEW MANAGEMENT
King Ranch Saddle Shop
Millard Group Inc. has assumed management of the King Ranch Saddle Shop catalog file. Some 29,000 last-12-month buyers are named. The average unit of sale was $300. The next update has been scheduled for Jan. 15. Lenser & Associates was the prior list manager.
Selections: Hotline, dollar, gender, state/SCF
Price: $125/M
Contact: Millard Group Inc., Yvonne Mathews at 603-924-9262, ext. 2263 or [email protected]
NEW LISTS
Goodway Industrial and Commercial Buyers
Goodway Technologies Corp. has released a list with 180,000 buyers and inquirers, which includes 11,690 last-12-month buyers. Eighty-eight percent of these catalog customers are men. The average unit of sale was $800 for HVAC tube and pipe cleaners, vacuums and other maintenance equipment.
Selections: Business address, gender, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or [email protected]
Maximus Opportunity Prospectus
Individuals who invested $100 to $400 to start a home-based business are identified on the Maximus Opportunity Prospectus list. The total count is 228,131. Records for telemarketing are available. These opportunity seekers responded to an online advertisement.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
Information Technology Companies Worldwide
Some 557,531 names have been assembled for the Information Technology Companies Worldwide list. It’s comprised of computer hardware and software executives and business professionals. This data comes from Frankform’s Worldwide Executive and Professional database. Postal, telemarketing, fax and e-mail segments are available. Sources include on-site interviews, telemarketing and other research.
Selections: Job function, geography
Price: $245/M (postal file); $345/M (telemarketing/fax file); $475/M (e-mail file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
Security and Storage Professionals
OneSource Information Services Inc. now offers a list of 18,019 security and storage professionals. This file includes information technology professionals in various industries. Sources include telemarketing, public records and directories.
Selections: Monthly hotline, telephone numbers, branch.headquarters location, job title/function, assets, sales volume, state/SCF/ZIP
Price: $130/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
Custom Select Business Professionals at Home Addresses
Twenty-four million names are offered on the Custom Select Business Professionals at Home Addresses file. Telephone numbers are available. This file was built from public records and credit bureau information.
Selections: Gender, occupation, lifestyle, state/SCF/ZIP
Price: $100/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected] br>
MEET THE BROKER
Introducing Teri Bobbitt from Direct Partner Solutions Inc.
This week, Meet the Broker features Teri Bobbitt. She specializes in the consumer health and pharmaceutical markets. To learn why HIPAA concerns this yorkipoo fancier, click here (directmag.com/meet_the_broker/bobbitt).
SPECIALS!
Garden Design
New test mailers receive a $10/M discount off the base price of the Garden Design magazine list. A total of 265,582 subscribers are available. Contact Lake Group Media Inc., Lenore Cunningham at 914-925-2460 or [email protected]
CLASSIFIEDS
Classified
List Management Sales
The continuing growth of list properties under our management has created opportunities for motivated individuals interested in early career positions with one of America’s leading list services firms, MeritDirect. We have positions available for Assistant Account Executives and Account Executives in List Management. This career path can lead to Director and Vice President levels, as it has for several MeritDirect associates.
Successful candidates will demonstrate excellent written and oral communications skills; a caring and proactive approach to interpersonal relationships with clients and work associates; good organizational skills and an appreciation for detail; plus a desire to become a respected list industry professional.
Are you ready for a professional and team-oriented environment and a stimulating culture of success? If yes, please forward your resume with salary history to:
[email protected]
via facsimile (914) 285-0032
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
(mailto:[email protected])
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
