Listline e-Newsletter 04/28/06
* Bauer Publishing
* EyeQ Infinite Mind Product Buyers
* Webwise Online Education
* Bit of Britain
* Quilting Arts Magazine
* Natural Healing Newsletter
* Premium Sweepstakes Responders France
* American Healthcare Institute — Nursing Specialty
LISTS UNDER NEW MANAGEMENT
Bauer Publishing
Worldata has been appointed manager for the Bauer Publishing list portfolio, effective June 1. The appointment includes a master file with 822,631 subscribers. Separate files are available for the magazines First for Women, Woman’s World, In Touch, Life and Style Weekly, J-14, Twist, M and Soaps in Depth. Counts for the individual titles range from 16,291 to 254,955. Lake Group Media Inc. has been managing this account.
Selections: Age, income, gender, lifestyle, recency, presence of children, state/SCF/ZIP
Sample usage: Bank of America, Fingerhut, Columbia House, Harriet Carter Gifts, Vogue magazine
Price: $95/M to $100/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
NEW LISTS
EyeQ Infinite Mind Product Buyers
Infinite Mind now offers a list of its EyeQ speed reading program buyers. Some 400,000 buyers are available. The unit of sale ranged for $200 to $250 for software. Three-quarters of the customers have children.
Selections: Monthly hotline, age, child’s age range, dollar, ethnicity, gender, homeowner, income, Internet users, knowledge extraction model, lifestyle, marital status, multibuyer, telephone numbers, presence of children, religion, state/SCF/ZIP
Price: $85/M
Contact: Gnames Advantage L.P., Stacy Abron at 972-871-2828, ext. 229 or [email protected]
Webwise Online Education
Three hundred thousand individuals are identified on the Webwise Online Education list. These men and women paid an average of $50 for enrollment in continuing education courses.
Selections: Age range, credit card buyers, ethnicity, gender, homeowner, income, length of residence, lifestyle, mail order buyers, monthly hotline, book buyers, self-improvement, magazine subscribers, telephone numbers, presence of children, teenagers, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7718 or [email protected]
Bit of Britain
Horse product buyers and catalog requesters are named on the Bit of Britain file. A total of 91,109 names are available, including 34,452 current buyers. The unit of sale was $127 for such products as bandages, barrier cream, boots, blankets, breastplates, bridles, reins and saddles. Women made 84% of the purchases.
Selections: Gender, state/SCF/ZIP
Price: $100/M (base)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
Quilting Arts Magazine
Quilting Arts LLC has released lists for Quilting Arts Magazine and its new publication Cloth Paper Scissors magazine, with 20,262 and 9,048 subscribers, respectively. Roughly 85% of the subscribers are women. The source is direct mail.
Selections: State/SCF/ZIP
Price: $105/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
Natural Healing Newsletter
More than 35,000 paid subscribers are listed on the Natural Healing Newsletter file. Another larger segment with 48,271 names combines active, paid and bill-me subscribers. This list was generated with a direct mail offer that included three free issues and seven free literature premiums.
Selections: Paid, source, gender, home/business, hotlines, state/SCF/ZIP
Price: $115/M
Contact: Bottom Line Lists, Amy Altmann at 203-973-6222 or [email protected]
Premium Sweepstakes Responders France
Some 1,090 French opportunity seekers are named on the Premium Sweepstakes Responders France file. These individuals paid 30 Euros to claim jewelry; other products or cash value vouchers to make purchases. Direct mail is the source
Selections: Hotline, gender
Price: $210/M
Contact: J.R. Direct Response International Inc., Laura Pike at 604-940-0277, ext. 117 or [email protected]
UPDATED LISTS
American Healthcare Institute — Nursing Specialty
The minimum order requirement has been raised for the American Healthcare Institute — Nursing Specialty list. The new minimum is 7,500 records, up from 5,000. The total universe available is 268,023. These professionals attended at least continuing education program or purchased an audiotape for nurses. Direct mail is the source.
Selections: Specialty, state/SCF/ZIP
Price: $105/M
Contact: Innovative List Marketing Inc., Mariah McLane at 703-487-4484 or [email protected]
