interclick Launches New Customer Portal With Emphasis on Analytics & Transparency
Newly Designed Portal Provides Advertisers and Publishers
Unprecedented Insight Into Audience Data
NEW YORK, April 27, 2011 (GLOBE NEWSWIRE) — Today interclick
(Nasdaq:ICLK) launched the Company’s new Customer Portal with advanced features to meet the evolving needs of online advertisers and
publishers. The portal builds upon interclick’s best-in-class
transparency practices providing deeper insights into audience and
inventory analytics.
Built on interclick’s data-valuation platform, OSM, the newly
re-designed portal provides real-time insights and analytics for
partners. For advertisers, the portal offers complete transparency
during the entire life stage of a campaign broken down by inventory and
audience partners. Additional insights include conversion summary and
attribution by data source, average time to convert, similar audiences
by lift analysis, among several other reports. interclick’s goal is to
provide always-on access to detailed reporting, analytics, and insights
that actually make a difference.
Publishers have access to detailed audience analysis providing them
with a deeper understanding of their audience. As well as being able to
use the tool for easy and actionable inventory management — a feature
that enables publishers to track and control which ads are running on
their site — the portal allows insight to valuable analytics, such as
earnings per site, placement, and section.
"As the pioneer in data-valuation, our goal is to help empower all of
our partners to make the best possible business decisions whether it’s
with us or across any of their solutions providers," said Michael Katz,
CEO of interclick. "OSM’s unique capabilities allow us to address the
fundamental challenges for both our advertisers and our publishers, the
new customer portal provides them with sleek UI’s and detailed
reporting which is our way of saying thank you to them for helping make
interclick such a tremendous success."
The updated portal goes live today and is available for customer login
24 hours a day, seven days a week from www.interclick.com.
About interclick
interclick, inc. (Nasdaq:ICLK) is a technology company providing
solutions for data-driven advertising. Combining scalable media
execution capabilities with analytical expertise, interclick delivers
exceptional results for marketers. The Company’s proprietary data
valuation platform, Open Segment Manager (OSM) organizes and valuates
billions of data points daily to construct the most responsive digital
audiences for major digital marketers. For more information, visit
http://www.interclick.com.
CONTACT:
Ogilvy Public Relations
Siobhan Aalders
(212) 880-5341
[email protected]
