How to Analyze and Measure Your Mobile Marketing Efforts
In case you haven’t heard, mobile is kind of of the Ron Burgundy of 2013. Do a search for “mobile marketing” and you’ll be inundated with reports, statistics and tips about marketing via this channel. By one estimate, 6 out of 10 human beings on earth, including children and the elderly, have a mobile phone. Businesses are fully aware of this huge market, as Gartner projects mobile ad revenue to increase 17.0 percent and hit $11.4 billion this year. But how can a business measure, track and analyze their mobile campaigns? Here are five places to start:
– mobile messaging
– mobile apps
– mobile ads
– mobile context
– cross-media impact
(Inc.com)
