HBO’s ‘The Last of Us’ Screening and In-World Immersion for VIPs and Superfans

Posted on by Chief Marketer Staff

Recently, we brought you a conversation with HBO Marketing VP Emily Giannusa on the network’s new apocalyptic series “The Last of Us,” whose two-year-long experiential strategy, among other things, helped garner an impressive number of eyeballs for the premiere. And that number is climbing as the show continues.

Here we explore a key stop along the series’ experiential journey—six screenings at New York City’s Angelika Film Center—where VIP influencers and fans entered an immersive, in-world experience resembling an outpost for the show’s revolutionary militia group, the Fireflies. Read up on all the creepy details here.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!