Facebook is the Third-Biggest Online Video Property; 10% of Videos Viewed in July Were Ads

According to the latest stats from comScore, Facebook has vaulted itself into the third spot on the list of the top U.S. online video properties in July. When ranked by video ads, Hulu reigned supreme.

Google Sites topped all online video properties in July, thanks mostly to YouTube, as it boasted 143.2 million unique viewers, each spending 282.7 minutes on its video sites during the month.

Yahoo Sites followed with 55.1 million viewers, with an average of 28.6 minutes per viewer in July. Facebook was third with 46.6 million unique viewers, each spending average of 18.3 minutes watching videos on its site.

Microsoft Sites was fourth with 45.6 million viewers, with an average of 40.2 minutes per viewer. VEVO (43.9 million viewers), Fox Interactive Media (38.1 million viewers), Turner Network (33.4 million viewers), Viacom Digital (30.7 million viewers), Disney Online (28.5 million viewers) and Hulu (28.5 million viewers) rounded out the top 10 online video properties in the U.S. in July.

Although Hulu ranked 10th, it laid claim to the second-highest minutes per viewer (158.0) on the list, trailing only Google Sites.

There were 178.1 million total unique viewers during the month, accounting for 5.2 billion viewing sessions, with an average of 882.0 minutes per viewer, according to comScore.

Hulu topped all other online video properties in July when it came to video ads viewed, as the online video destination served 783.3 million ad impressions in July, with 27.9 ads per viewer and a reach of 9.4 percent of the total U.S. population.

Tremor Media Video Network was second with 451.9 million video ads viewed, with 8.0 ads per viewer and a reach of 19.0 percent of the U.S. population.

Microsoft Sites (232.3 million video ads) was third, followed by Google Sites (219.3 million video ads), Crosspoint Media (206.3 million video ads), SpotXchange Video Ad Network (170.9 million video ads), CBS Interactive (134.8 million video ads), BBE (120.2 million video ads) and Viacom Digital (110.8 million video ads).

A total of 3.6 billion video ads were viewed by Americans in July, with 26.8 ads per viewer and a reach of 44.5 percent of the country’s population.

Video ads accounted for 9.8 percent of all videos viewed and 0.9 percent of all minutes spent viewing videos online in July, according to comScore.

Hulu is reportedly planning for an IPO this fall, according to the New York Times. The offering of shares would have a value of about $2 billion.

Sources:
http://comscore.com/Press_Events/Press_Releases/2010/8/comScore_Releases_July_2010_U.S._Online_Video_Rankings

http://money.cnn.com/2010/08/16/technology/hulu_ipo/