Experian Moves Into Mobile Marketing
Experian Marketing Services has formed a strategic partnership with SmartReply Inc., which will enable Experian to expand into mobile marketing and offer clients interactive voice response marketing applications.
SmartReply’s technology can be combined and used in tandem with Experian’s consumer databases and other data applications for multichannel marketing efforts, including direct mail, e-mail and other online media.
“The partnership with SmartReply allows us to include mobile and voice marketing in our client offerings,” said in a statement Mark Zablan, group president of Experian Marketing Services.
SmartReply gains access to Experian’s list services, data hygiene and appending services, for improving telephone number and postal address accuracy for its clients.
Consumers and businesses alike becoming more accustomed to permission-based marketing, and mobile marketing and voice response technology are two key channels for targeting customers, said Eric Holmen, president of SmartReply.
