Illinois Tourism Board Sells Ads Online
Illinois Bureau of Tourism has launched an online store to sell merchandise based on its popular ad campaign.
Consumer Marketing
Google Lets Advertisers Pick Time/Day Campaign Will Run
Google has introduced a new feature that lets advertisers determine when their ads will run. Advertisers can automatically adjust their bids or pause or resume their campaigns based on the time of day or day of the week.
Shell Pumps $30 Million into Summer Marketing Campaign
Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.
Warner Bros. Marks Superman’s Return with ‘S’ Shield Stunts
Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero's iconic "S" shield days before the film hits theaters nationwide June 28.
Federated Sells Lord & Taylor for $1.195 Billion
Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.
Special K to Launch Water, Protein Bars
Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.
Live from the Licensing Show: Disney Goes to the Dogs, Cats
Disney plans to unleash a new category of licensed goods that are sure to appeal to four-legged creatures and their owners, alike—pet care products.
Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line
Best known for its Mr. Potato Head property, Hasbro's Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.
AOL’s Online Film Competition Targets Hispanics
AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.
People in the News
Santa Monica, CA-based FremantleMedia tapped Julie Uribe as senior VP-development at FremantleMedia North America. She will oversee all
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