Consumer Marketing

Live from the Licensing Show: Bratz Leap From Books to the Big Screen

June 22, 2006 |  by Chief Marketer Staff

MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters.

PepsiCo Takes to Ice With NHL Deal

June 22, 2006 |  by Chief Marketer Staff

PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association have forged a multi-year agreement that takes PepsiCo's beverages and snacks to the ice.

Live from the Licensing Show: Tweety Flies with Nicky Hilton

June 21, 2006 |  by Chief Marketer Staff

Warner Bros. Consumer Products is injecting new life in its iconic Tweety property with a new fashion collection by celebrity designer and Hilton heiress Nicky Hilton.

Coke, NBA Expands Marketing Alliance

June 20, 2006 |  by Chief Marketer Staff

Coca-Cola and the National Basketball Association have expanded their global marketing partnership to build on interactive promotions designed to connect with teens worldwide.

ESA Fights Louisiana Video Game Law

June 20, 2006 | 

The Entertainment Software Association has filed a lawsuit against the state of Louisiana after the governor signed a new bill that limits the sale of violent video games to minors.

Live From the Mobile & Digital Licensing Summit: Mobile Gaming Gains Momentum

June 20, 2006 | 

Last year, consumers paid for 382 million downloads of mobile games, and that number is expected to soar to 1.7 billion by 2010, representing a $5.9 billion industry and signaling the industry's rapid growth.

Honda Partners with House of Blues

June 19, 2006 |  by Chief Marketer Staff

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

Motorola Hires Soccer’s Beckham as Brand Ambassador

June 19, 2006 |  by Chief Marketer Staff

Motorola has tapped international soccer star David Beckham to be the company's global brand ambassador.

Cinema Advertising Grows to $527 MM in 2005: Report

June 19, 2006 |  by Chief Marketer Staff

More and more marketers are looking at cinema advertising as a means to tout their products.

10 Ways to Lure Customers to Your Loyalty Program

June 16, 2006 |  by Chief Marketer Staff

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.