Supervalu, Nickelodeon Celebrate Family Day
Grocery giant Supervalu celebrates Family Day today with a slate of in-store events spotlighting the family dinner.
Grocery giant Supervalu celebrates Family Day today with a slate of in-store events spotlighting the family dinner.
Marketers increasingly look at search as a valued customer acquisition channel delivering much more than immediate transactions or conversions.
ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees.
NBC has paired up with Toyota to help promote the network's upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.
Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player.
Toys 'R' Us is bringing NBC's hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize.
Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip.
Kellogg Co. has cast Tony the Tiger as a booster for historically black colleges with a $230,000 sponsorship deal.
Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives.
Norwegian Cruise Lines is setting sail with a $100 million branding initiative, its first campaign in a decade, to tout "freestyle cruising" for customers hopping aboard any of its 13 cruise ships.