FX Engages Comic-Con Attendees at Home With Digital Interactivity

Posted on by Chief Marketer Staff

The annual Comic-Con International: San Diego convention provides a rare opportunity for superfans to get up close and personal with their favorite stars in entertainment by way of celebrity panels, talks, screenings and autograph signings. But this year, with in-person events shut down, brands have had to shift gears and interact with fans through the convention’s virtual platform, ComicCon@Home. For FX, which typically has a presence at the show, that meant creating interactive elements for fans online, according to a piece in Event Marketer.

The network’s marketing team strove to create an experience with elements that were new and exciting as opposed to “less than” what an in-person experience would entail. It began with a microsite dubbed FX Unlocked, which included a CGI landscape of the San Diego harbor. Visitors to the site could interact with a 3D FX installation and experience sound effects simulating seagulls and wind.

Each show FX was promoting had its own landing page as well. The “American Horror Story” section allowed fans to navigate through scenes and test their knowledge. The network’s series “Dave” included an exclusive Q&A, and “What We Do in the Shadows” offered up a single-player interactive game with an opportunity to win a deck of cards for earning top scores.

For more details on FX’s creative digital activation for Comic-Con fans at home, read more in Event Marketer.


Other articles you might enjoy:

More

Related Posts

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Put your best marketing of 2020 in the spotlight and enter your campaign in one (or more!) of 46 categories. Click here to submit.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.