Pivoting experiences to digital poses particular challenges to marketers whose products and engagements are all about food. So, when it came to converting EEEEEATSCON to a virtual gathering, the organizers behind the event relied on celebrity co-hosts and meal kits to engage with attendees, according to a piece in Event Marketer.
Beginning on July 22, the event features four free debates with a panel of special guests discussing delicious foods, each covering a different topic—bagel and lox, BBQ, pizza and dessert. In order to turn viewers into actual event participants, the team sent “EEEEEATSCON in a box” meal kits to viewers, allowing them to taste the menu items being discussed by the hosts in real-time.
For more details on the food experience, read more in Event Marketer.