FX Engages Comic-Con Attendees at Home With Digital Interactivity
How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.
How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
Following are several strategies employed by brands during lockdown.