Grounded in Reality
Vancouver-based online contest operator Internet Sports Network completed a deal recently to acquire SportsMark Promotions, a 13-year-old firm that runs
Consumer Marketing
Deal Makers
PBS named Judy Braune vp-strategy and brand management for the media network's newly restructured Communications & Brand Management department. Also,
As The Worm Turns
Here's the setup. Our client was Allied Domecq's Sauza Tequila, the No. 1 tequila in Mexico and the fastest growing spirits brand in the world. But even
Direct Hits
Thanks to the steady convergence of direct marketing and the Internet, the number of U.S. acquisitions and strategic mergers in the direct marketing industry
Room with a New View
A handful of top hotel chains have remodeled their frequent-guest programs to accommodate more promotion-savvy travelers. The newest revamp came from
You Can Look It Up
A former market research chief from Kraft has been named to head Ryan Research, a new unit of Ryan Partnership.The internal department is offering Ryan
Not So Simple Simon
Simon Property Group has a lot to explain. The company broke a $25 million campaign last month to brand its 145 malls and forge a bond with the 100 million
Fair Thee Well
NEW YORK No, we didn't get to see Hasbro's new line of Star Wars: Episode I - The Phantom Menace toys, aside from a few crumbs the toy maker tossed out
ENVELOPES, PLEASE
THE PROMOTION MARKETING ASSOCIATION last month announced the Reggie Awards finalists that were to battle it out in New Orleans for Gold, Silver, Bronze
You’ve Got Coupons!
St. Petersburg, Fl-based SuperMarkets Online, a subsidiary of Catalina Marketing Corp., has signed an agreement with Dulles, VA-based America Online to
