Membership Has More Privileges
American Express, New York, adds 13 retail and travel partners to its Membership Rewards loyalty program this year. AmEx cardholders now can earn points
Consumer Marketing
International
CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter
Fish That Didn’t Get Away
Gorton Seafood Co. of Gloucester, MA, is attempting a fish-out-of-water approach in its latest efforts. The frozen fish purveyor joins Best Buy, Barnes
Seconds of Pleasure
Lynn Coddington won college tuition for her son at the University of Vermont. Machele Web earned a round of golf for four at the Pelican Hill Golf Club.
Going Bananas over Cable
Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year
Agencies: Who’s News
Cyrk's New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the
At Retail
Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing
Value-Added or Value-Addled?
Grandmother was wrong. There is free lunch! This month's Bloody Truth is guaranteed to be worth your cost of a whole year's promo subscription. Read this
For Your Consideration: The Service Merchandise Case
A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney
The Display Police
What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising
