Consumer Marketing

Seconds of Pleasure

|  by Chief Marketer Staff

Lynn Coddington won college tuition for her son at the University of Vermont. Machele Web earned a round of golf for four at the Pelican Hill Golf Club.

Agencies: Who’s News

|  by Chief Marketer Staff

Cyrk's New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the

At Retail

|  by Chief Marketer Staff

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

Peapod Names Times Direct

|  by Chief Marketer Staff

Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

The Display Police

|  by Chief Marketer Staff

What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

Talking Back

|  by Chief Marketer Staff

Look in any wallet or purse these days and there's a real good chance a pre-paid phonecard is tucked inside. How good? According to Boston-based consulting

Transition

|  by Chief Marketer Staff

Things were slightly different last month when the NBA New York Knicks played their first home game of the lockout-shortened 1999 season. For one, long-time