On the Road to Nowhere
On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today - placed
Consumer Marketing
The Ultimate Tailgate
Mott's, Inc., Stamford, CT, launched a national sweeps in March that offers consumers a chance to win The Ultimate Tailgating Vehicle just in time for
For the Marketing Insomniac
E-commerce may be booming elsewhere, but businesses sourcing premiums for their incentive programs or corporate identification campaigns still like visits
Going Be-Lowe the Line
Zipatoni gains a large partner.The Zipatoni Co. expects to receive new business through its partnership with The Lowe Group, the worldwide agency with
Faster Than a Speeding Anything
NEW YORK Fresh off a successful 1998 tie-in with NASCAR (see the special Entertainment supplement with this issue), Warner Bros./DC Comics has given Superman
Gel Bait
RANCHO DOMINGUEZ, CA These days, you don't necessarily need to fork over a lot of cash to tie into a hit TV series.Looking to increase exposure on the
Marketing Services
Lisa Sallwasser named creative director at Marketing Support, Inc., Chicago.Royce Wolfe named director of worldwide sports marketing at Carlson Marketing
A Need For Speed
Rapp Collins Worldwide, New York City, tapped Malcolm Speed as chairman and chief executive officer, filling the slot vacated last year with the departure
Spring Fever
Today's Mom must find time on the weekend to shop, run errands, spiff up the house, and spend quality time with the children. Hallmark Gold Crown stores
Money Where Its Mouth Is
POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The
