Emma’s Time Has Come
If the copy of PROMO you're holding doesn't contain a purple-covered supplement with a fiery-hurricane logo, go into the office of the last guy who had
Consumer Marketing
Giving Finance the Warm Fuzzies
You're a Boston-based company with six million customers and $600 billion in assets. You offer products like discount brokerage retirement funds, life
Reel Deals
MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written
Frankel Drops Kraft Work
Business goes to Davidson, Ryan, and East/West.Frankel & Co. will re-post all staffers who had worked on its Kraft business to other accounts, including
Account-Specific Spotlight: Minneapolis-St. Paul
Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines
Client Side
Karyn Erickson named director, sales insights at Allied Domecq Spirits USA, Old Greenwich, CT. Also at the company, Mike Harris named brand manager for
The Modem or the Mailbox?
The buzzwords of online marketing circle our heads like electrons around the nucleus of an atom: "one-to-one relationships," "permission marketing," "mass
On the Road to Nowhere
On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today - placed
The Ultimate Tailgate
Mott's, Inc., Stamford, CT, launched a national sweeps in March that offers consumers a chance to win The Ultimate Tailgating Vehicle just in time for
Faster Than a Speeding Anything
NEW YORK Fresh off a successful 1998 tie-in with NASCAR (see the special Entertainment supplement with this issue), Warner Bros./DC Comics has given Superman
