Consumer Marketing

Merger Mania

|  by Chief Marketer Staff

NEW YORK - Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last

PromoNews

|  by Chief Marketer Staff

CINCINNATI - Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

Does Size Matter?

|  by Chief Marketer Staff

While size doesn't seem to have helped Columbia TriStar's Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The

Targeting Drives Growth

|  by Chief Marketer Staff

Marketers' purchase of nearly $12 billion in ad specialties last year represented record growth of 25 percent from 1996.While most of the growth in 1996

International

|  by Chief Marketer Staff

Birthday Treats BUENOS AIRES - The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities