At Retail
Going Postal No, you can't actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued
Consumer Marketing
Electronic Buzz
A year's worth of free beer and a keg refrigerator for storage is the first prize in a Web contest launched in March by Beer.com, a vertical portal site
Customer, May I?
MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king
International
NEW ZEALAND Kids's Movie a Big Hit Dow Under Krispa Potato Chips is targeting kids five to 12 with a program exploiting global Rugrats mania through a
Shave and a Cheesecake, Two Hits
The Gillette Co. put itself on the cutting edge in 1998 and earned accolades in the process by walking away with top honors at the American Marketing
Shakeup at Miller
Milwaukee-based Miller Brewing Co. says it's "way too early to tell" what will happen to agency assignments following a surprise shakeup last month in
Beyond the Weinermobile
George Leon (below) is, finally, in the Guinness Book of World Records. The Fox Family Worldwide exec bounced his way in with a 5,000-cubic-foot playground
May 1, 1999
United’s Taste Test
United Airlines has proven that the way to a passenger's wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
Curt Carlson Dies at 84
Carlson Companies founder and chairman Curtis L. Carlson passed away in February in a Minneapolis-area hospital at the age of 84.Carlson started the Gold
