June 1, 1999
Consumer Marketing
McCracken Joins DVC
McCracken Brooks founder Keith McCracken will participate as a manager in Dugan Valva Contess's executive organization while he spearheads the Morristown,
Rock and a Hard Place
LOS ANGELES Hard Rock Cafe becomes lead sponsor for a sort-of new rock festival next month when 12 top bands hit the stage in Atlanta for the first Hard
In Any Event
When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping
The Super Bowl of Events
It doesn't get any bigger than the Super Bowl, right? The game, the ads, the halftime show, the traffic.National Football League wanted to do something
Dodge Ball
It started as a nice little party for families - you know, those folks in the Dodge minivan that you hate to get behind on the highway. But just mention
More Gloom in the Sunshine State
Here's an update on recent developments in Florida's ongoing probe of the sweepstakes industry:The Case of the Pre-Selected Winner The State of Florida
Using Their Imagination
Minneapolis neighbors Imation Internet Studio, a subsidiary of Imation Corp, and Gage Marketing Group have launched Imaginet, an interactive business
DEAL MAKERS
Ken Graffeo left PolyGram Video to become senior vp-marketing at sister company Universal Studios Home Video. The move came shortly before parent Seagram
A Minority of Many
Ad agencies have recently been criticized for ignoring minority consumers. A study by the Civil Rights Forum on Communications Policy actually found that
