Gotta Eat ‘Em All?
Rexall Sundown is making Pokemon vitamins and supplements. Reading the release, I shudderingly flashbacked to a pre-school (and pre-childproof cap) me,
Consumer Marketing
Snyder Goes on the Block
Snyder Communications, Bethesda, MD, reportedly began accepting bids from prospective suitors last month after announcing that it had retained Deutsche
Incentive Clauses: Agencies are hustling to find talent for growing staffs.
When DVC threw a December recruiting party at its funky Muffin Head Productions office, programmers and Web designers didn't even have to visit the former
Is Your Promotion Viral, Or Merely Nauseating?
Twenty years ago, if your promotion purported to be "interactive" you were perched on the leading edge. Precariously so, because few promotions were truly
Sneak Previews
Marketers seeking a boffo Hollywood tie-in have properties aplenty from which to choose in the coming year.Looking for a "rousing" action-adventure film
Industrial Strength: Everyone pitched in to make DVD technology a hit in ’99.
DVD is now a household word - even if nobody's sure what the letters stand for. While debate continued over whether the future of recorded video and music
The Loved Boat
How do you demo a cruise ship in land-locked cities - when the ship isn't even built yet? Invite would-be travelers to the movies. Royal Caribbean toured
Must the Mail Go Through?
Could someone please make the Internet the exclusive venue for direct marketing now? So far, all this boundless new distribution channel has done is increase
CMGI OPTS IN
Andover, MA-based Internet marketing conglomerate CMGI agreed to pay $520 million in stock to acquire permission-based e-mail marketer Yesmail.com, Vernon
Offline Ads: Is TV a bust for dot-coms?
Branding isn't exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn't helping the cause
