Sweeps Still Under Scrutiny
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year."We've
Consumer Marketing
Loyalty Cards: Meanwhile, back in aisle five…
Don't throw your frequent-shopper card away just yet. Grocers are refining broad loyalty programs with clubs tailored to consumer segments. Ann Raider
CONSOLIDATION
Aspen Marketing Group, Los Angeles, has purchased its first ethnic-marketing asset, Hispanic marketer Luna Bacardi Group of Santa Monica CA.The privately
Livin’ the Retail Loca
Upside inside out. This past year in retailing was the crazy life. Major mergers, market shifts, banner changes, zooming numbers, swinging volumes - and
Fashion Police
Consumers had a chance to turn personal bad taste into a fashion windfall in a promo designed to push digital pictures. Rochester, NY-based Eastman Kodak
COOL IT
Leave it to the Canadians to give ice a new twist. Toronto-based Octagon Industries is rolling out FrigoPub disposable refrigerators in the U.S. and Canada.
Campus Web-Watching
Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the
Ha-Lo Debuts Direct Unit
Ha-Lo Industries, Inc. is "e-transforming."The company last month announced an "aggressive new strategic platform to extend promo products marketing and
SPECTRA SPOTLIGHT: Sunscreen Slatherers
Spring Break is a big deal for Florida and MTV, but sunscreen marketers thrive instead on the constant reminders of nervous parents: "Don't go out without
Maybe, Baby
The most fertile soil of Internet marketing lies in that vast land between "yes" and "no." That's the word from one of the early practitioners of permission
