START THE PRESSES: Cool stuff printers are hawking right now.
Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures
Consumer Marketing
HITTING THE TARGET
Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.
August 1, 2000
ALTERNATE PLANS
Alternate Marketing Networks, Grand Rapids, MI, made two recent acquisitions designed to bolster its marketing services. The purchase of Mira Loma, CA-based
LICENSING: Friends of Harry
Burbank, CA-based Warner Bros. last month released the list of licensees for its much-anticipated Harry Potter flick, which is scheduled to hit theaters
FMI SHOW ROUND-UP: Now Being Served
Can't keep up with the avalanche of soy, Internet integration, and sampling SUVs? Try the caffeine candy.If you walked the floor of this year's Food Marketing
UNILEVER PULLS IT OFF
Protracted negotiations with Bestfoods finally ended last month when the Englewood Cliffs, NJ-based company agreed to be acquired by British-Dutch conglomerate
Putting the Cart Before the Ox
The awful truth about marketing is that "it broadcasts messages to people who don't want to listen."That according to Doc Searles and David Weinberger
More Marketing Marvels
There's nothing comical about Marvel Enterprises' recent business deals, which present a Fantastic Three (if you will) involving the New York City-based
What Do You Think of the promo 100?
I got a call last month from an agency executive looking to speak about the promo 100 - or, more accurately, to speak about his agency's performance in
