OFF TARGET?
I was shocked by Peter Breen's editorial ("Who You Calling a Promotions Agency?") in promo's June issue. Since when did the promo 100 become a subpoena
Consumer Marketing
Strutting Their Stuff: TNT woos partners with a promotional blitz.
Turner Network Television's battle cry to brand managers: "Check us out."Twelve years after first showing up on cable boxes, Atlanta-based TNT has become
Shine On
New York City-based Vanity Fair Intimates this month kicks off the first product launch for Vassarette since the company bought the lingerie brand in
PLAYING FAVORITES
Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific
LICENSING SHOW 2000: Character Studies
OK, so you probably won't be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never
A Cut Above
It was a creative concept no sane QSR marketer would have ever attempted on his own. But sometimes, if you're lucky, you get some help from your customers.In
JIMMY NEUTRON: BOY GENIUS (Paramount)
Estimated Release Date: Fourth Quarter 2001Starring: TBDTop Line: A CGI film that follows 10-year-old Jimmy Neutron, the smartest kid in the world, as
THE PLOT THICKENS
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
Whither Kraft?
Analysts speculate that Kraft's planned public offering presages an eventual spin-off of Philip Morris's food business. But chairman Geoffrey Bible denies
SKILL SETTING
WPP Group, London, acquired two more marketing companies. Its Ogilvy Group unit purchased U.K.-based Dialogue Marketing Partnership Ltd., which posted
