Spam Wins
Generating response from unsolicited e-mails (a.k.a. spam) is a tougher job than ever. According to the 10th annual WWW User Survey conducted by Georgia
Consumer Marketing
STILL FITTING TO A TEE: SLOS TRY ON TRENDIER ITEMS, BUT THE OLD FAVORITES STILL WORK.
Self-liquidating offers of T-shirts and caps have historically been a good way for marketers to extend brand image at low cost.Marketers can afford higher-quality
Stated Needs: Consumers are more sensitive to promotions during times of transition, posits the author.
Let's define "promotion sensitivity" as the comparison of a particular consumer group's claimed participation in a premium offer or contest/sweepstakes
Watch What You Say
Reputations can be made and lost, but either way they're certainly more important today than in years past. More than half of all Americans surveyed by
Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.
America's Great White North neighbors don't need to warm their fingers with hot coffee cups in the spring, but Dunkin' Donuts gave Canadian coffee drinkers
DRESSED FOR WEB SUCCESS
The Promotional Products Association International honored three distributors earlier this year with its second-annual Distributor Web Awards. The sites
Smoking Guns: Laura Deeb got hooked on a TV spot and a train ride.
Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting
All Aboard: A caboose-ful of partners hypes Thomas the Tank Engine’s film debut.
After two decades of entertaining kids on PBS, Thomas the Tank Engine has finally thrown the track switch and will divert into 2,000 movie theatres this
HAVAS BUYS MIDDLEBERG
New York City-based Havas Advertising's Euro RSCG Worldwide division purchased Middleberg + Associates, also New York City, one of the fastest growing
Innovation + Integration = Success
The marketing discipline is fraught with uncertainty, and we're all feeling it."Brand compression" is occurring across categories; there's an increasing
