Omnicom to Buy USM&P
Hey, U.S. Marketing & Promotions, you just ranked first on the 2000 promo 100. What are you going to do now?Be the latest independent promotion agency
Consumer Marketing
Birthday Battle Plans
Think back a few weeks to June 14. Remember the date for any special reason? If all you can come up with is Flag Day, the marketing folks at the U.S.
PROMO 100 Jeopardy!: A potpourri of agency factoids culled from promo’s annual rankings.
In compiling the promo 100 each June, we collect a multitude of information from participants that isn't reflected in the agency rankings (although much
Scare Tactics: Universal Home Video bundles video titles for Halloween.
Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the
MORE FROM CREATIVE
New York City-based Creative Solutions Group, a division of Boston-based Heritage Partners, stayed in acquisition mode with the purchase of European P-O-P
LOYALTY MARKETING: Fan Appreciation
Sports loyalty cards turn fans into team players.As millionaire athletes and billionaire owners squabble over astronomical contracts, sports fans often
I’ll Have What He’s Having
The best-kept secret in marketing may be getting someone to blab his. Word-of-mouth just may be the most powerful purchase driver, according to Yankelovich
Cookie Monsters
Remember when Oreos and milk distinguished afternoons, and dinner was just the rite of passage to dessert? Some things don't change.In every neighborhood,
NOW WEAR THIS
Consumers are what they wear - a simple fact that has marketers looking to put more logoed apparel into customer wardrobes.Ever since Ralph and Calvin
Are We There Yet?: Minivan marketing is driven by the changing needs of American families.
There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn't make enough Caravans and
