START THE PRESSES: Cool stuff printers are hawking right now.
Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures morph, simulate action, or hold question-and-answer games. Would require extra wrapping and security to work for sweepstakes. CCL Label, Rosemont, IL.
Magic color-change: This pull-apart gamepiece looks like it changes color when players open it. The optical illusion is caused by extra pieces of colored film that shift when opened. Promo Edge, Neenah, WI.
Prize vial: A two-part, plastic vial (above) that nests between cans and pulls open to reveal a prize. Pepsi didn’t bite on the Darth Vader model, but multi-pack sales are on the rise, so its debut isn’t far, far away. Riverside Technologies, Wilton, CT.
Folding gamepiece: Origami, Mad Magazine-style. This piece displays a different picture depending on how it’s folded. Flip from one fold to another to tell a story. Promo Edge, Neenah, WI.
Lucky straws: Suck up to consumers by stashing cash inside drinking straws (below). Color-change straws respond to temperature shifts to give a winning message. Riverside Technologies, Wilton, CT.
