ACCOUNT ACTION: AUGUST 2000
The A Team, New York City, named by Jaguar Cars, Mahwah, NJ, to handle sponsorships and events; by Banfi Vintners, Old Brookville, NY, as agency of record
Consumer Marketing
What’s in a Name?
Who needs Cheerios when you've got Puffed Wheat-Os? Sales of private-label food and beverages hit $48.6 billion last year, accounting for 15.4 percent
Marketing Drive Gets a Wheel Man
Marketing Drive Worldwide added event marketing to its repertoire in June with the acquisition of Event Management & Promotions, a Santa Monica-based
A Wider Sphere of Influence: DraftWorldwide adds to KBA with Sloan Group buy.
DraftWorldwide, Chicago, found a little more style for its KBA Marketing unit this summer by acquiring The Sloan Group, a seven-year-old shop specializing
The One-to-One Marketing Myth
We have all fallen into the "one-to-one" marketing trap. Songwriter Randy Newman once penned, "One is the loneliest number," yet we promote one-to-one
Growing Old and Loving It
Pier 1 knows they're lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.
WIDENING THE SCOPE
Printing and graphics design shop Award Printing Corp., Chicago, acquired neighbors Davidson Graphics and promotional products distributor Davidson Promotions.
Bull Market
It doesn't have the following of the NFL, NBA, WWF, or other acronym-bearing sports leagues. But eight years after its launch, the Professional Bull Riders
Nice Things Come In Multi-Brand Packages
Procter & Gamble, Cincinnati, is getting into the gift business.The packaged goods leader is testing a Web site called MoreThanACard.com that lets consumers
Sock It to Them: Coke helps Golden Books relaunch Lamb Chop in Japan.
Golden Books Family Entertainment and Coca-Cola recently got together in Japan to play with Lamb Chop, the feisty yet lovable sock puppet that has been
