Hed
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
Consumer Marketing
Snigonometry: Quick, Affordable, Predictive
All right class, take your seats. Today we are going to explore one of the more elusive issues in promotion development. Raise your hand if you believe
Ford, Merchandise Manager
Ford Motor Co. has aligned with Ha-Lo Industries on a joint venture that will drive the auto maker into the business of merchandise sales and licensing
Beauty Treatments
HBA-related Web sites deliver `intimacy marketing' to consumers. Traditional stores better schedule a makeover.A rose by any other name may smell as sweet,
Notes from the Land of Spam
I'll admit it: I went to Spam Jam to make fun of it.For the uninitiated (including, probably, everyone on the East Coast), Spam Jam is a summer festival
Tightening Up: CoActive tries more unified front after down year.
After a lackluster year for gross sales and profits, CoActive Marketing Group is putting into place an integration plan first announced last fall (January
Consolidating the Consolidators: Cordiant buys Lighthouse in stock deal.
Even independent industry consolidators aren't immune to acquisition: Chicago-based Lighthouse Global Network, Inc., last month was acquired by U.K. advertising
Shopping at the Crossroads
While loyalty cards have reached critical mass, giving packaged goods marketers a long-awaited platform for highly targeted, national campaigns pegged
SPECTRA SPOTLIGHT: Self-Poppers
Whether Mom's at the stove while the VCR is on pause or nuking up an afternoon snack in the kitchen at work, unpopped popcorn is a family affair: Heavy
Silence Can Still Be Golden
Is it just me, or do recent marketing books (The Cluetrain Manifesto, Permission Marketing) over-stress the development of customer relationships and
