What’s on the Horizon
WHEN IT COMES TO TRAVEL INCENTIVES, `LOCATION, LOCATION, LOCATION' IS NO LONGER THE GOLDEN RULE.Travel giveaways are among the most popular and effective
Consumer Marketing
Gold Mining
LIMA's Licensing Excellence Award winners have a few things in common.Peruse the list of companies that earned Licensing Excellence Awards from the Licensing
TOOLS
SEPTEMBER 2000 Picture This We've got Helmet Cam in football, Catcher Cam in baseball, and now StickerCam in the promotional game. It's a tabletop machine
CTAM SUMMIT On Their Marks
Cable networks eye the one-stop shopping future of subscription services.Having survived the scare of upstart satellite television networks grabbing the
Proof Should Be in the Pudding
Increasingly clever promotions don't always increase the ROI. The bigger payoff lies in a closed-loop, enterprise-wide approach to consumer targeting.Brand
AGENCY MOVES
SEPTEMBER 2000 Brigandi & Associates, Chicago, named Todd Cameron account manager on the ViaLink business-to-business account, Amy Bernal art director
Flights of Fancy
LatinPass learns never to underestimate a motivated consumer.What would you do for a million frequent-flier miles? For some consumers - one David Phillips,
Lessons of a Dot-com Survivor
Advice from the front lines of the online marketing shakeout.Every week we hear of a new dot-com that has closed its virtual storefront. Walt Disney's
Urban Sprawl
Marketers are slowly - but not always surely - beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking
Consumer Advocates
Worldcom, Toysmart.com run afoul of Big Government.Attorneys general in seven states have filed suit against WorldCom (formerly MCI WorldCom) for deceptive
