ACCOUNT ACTION: AUGUST 2000
The A Team, New York City, named by Jaguar Cars, Mahwah, NJ, to handle sponsorships and events; by Banfi Vintners, Old Brookville, NY, as agency of record for Riunite and to handle projects for Concha y Toro, Stonehaven, and Walnut Crest; by Compass Foods, Montvale, NJ, as agency of record for Eight O’Clock Coffee; and by current client Weight Watchers International, Hamden, CT, to help relaunch Weight Watchers Magazine.
Bensussen Deutsch & Associates, Seattle, named by Pepsi-Cola Co., Purchase, NY, to be the exclusive merchandise provider for the company’s corporate catalog program. The agreement continues a contract that began in 1997 and has also included merchandising support for several of Pepsi’s consumer promotions.
Hockey equipment manufacturer CCM, Toronto, tapped Encore Strategic Marketing, also Toronto, as its advertising and promotion agency of record. Work will include global TV, radio, and print advertising, along with P-O-P and promotions.
The Bravo Group, New York City, named Hispanic market advertising agency of record to handle ads and direct-mail campaigns for The New York Times.
Children’s Internet destination funschool.com, San Jose, CA, named Equity Marketing, Los Angeles, as marketing agency of record to handle events, advertising, sweepstakes, and partnerships.
TLP, Inc., Dallas, named advertising agency of record for Execunet.com, Norwalk, CT, an online career resource and job site. The assignment will include promotion work.
Mypoints.com, San Francisco, named to operate an online loyalty program for recruiting service headhunter.net, Norcross, GA.
BrannWorldwide, Deerfield, IL, launched a pro bono marketing program for the Grant-A-Wish/ The Children’s Promise Foundation, Baltimore. Work will include the development of direct-mail efforts.
