P&G Bolts to Teens
Site sponsorship gives company research, relationships.Procter & Gamble, Cincinnati, is pooling several brands behind a two-year sponsorship of teen site
Consumer Marketing
DATABASE MARKETING
`Netting Consumers Don't have a strong database of prospects? An online promotion can virtually solve the problem.Whether or not the Internet ever lives
DATABASE MARKETING
Jumping Off the Page Marketers add life to print ads with Internet links designed to drive readers online.For a few years now, most marketers have included
Everyone Wants To Be Your Portal
It's fourth quarter. Sales and Finance walk into a room to discuss the state of the business. "It's great," says Sales. "It's lousy," says Finance. You
A Passage for India
Promotion comes of age online and on the street. India is crazy for the Internet. Online marketing was the buzz at the country's first-ever promotion
50 BEST-PROMOTED BRANDS
PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing
Hot to Trot
The Harlem Globetrotters and their sponsors prepare for a 75th season.Since 1926, the Harlem Globetrotters have played 20,000 games in front of 100 million
The GLOBES 2000: The Judges’ Story
The scene was set, a panel of jurists of marketing professionals hailing from blue-chip clients and agencies around the world sat down together in Chicago
Sweeping Up
Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with
techno-stumping
Candidates hungry for brand awareness and consumer interaction take a page from the Web.Every four years, the Dems and the GOP dust off their Marketing
