SPORTS SPONSORSHIPS
Putting on Their Game Faces Sponsors are stepping up activation to create an `experience' consumers won't soon forget.Cricket. Ski patrol. Yacht racing.
Consumer Marketing
October 1, 2000
What the Bartender Sees
Having tended bar at Glascott's Groggery for five years, I've had the chance to do a fair amount of people-watching. I have a pretty good idea who comes
MARKETING SERVICES
SEPTEMBER 2000 Dennis Eastham, president/chief operating officer at Brann Worldwide, Deerfield, IL, succeeded Chris Gater as chief executive officer.
BRANDED MOMENTS
Sampling provides a morsel of brand experience along with a taste of the product.There's something about a cup of Starbucks coffee that a little old lady
An Open Letter to Warner Bros.
Please be gentle with Harry Potter.I know it seems strange to be overprotective of a fictional 14-year-old who has survived five brushes with death (so
Survivors: Big Ideas That Snuck Through
Truth is, most promotion offerings barely cut it. Between weak incentives and strong caveats, watered messages and dry creative, the Truth Tribunal wades
Trading Places
Cannondale study sees some light at the end of the inefficiency tunnel.Can't live with it, can't live without it" has long been the attitude of packaged
Globe Trotting
APMA makes awards show a glitzy, international affair.Anything called the Globes needs to be big.That was the thinking at the Association of Promotion
Betty Crocker, Doughboy to Wed
Mark down 2000 as the summer of the packaged goods mega-merger. The dust hadn't even settled on Philip Morris's planned acquisition of Nabisco (August
