Consumer Marketing

We did it!

|  by Chief Marketer Staff

But before we celebrate our excitement at pulling off the Globes, a huge congratulations to all the finalists and winners of the Globes.Those of you who

Veteran Affairs

|  by Chief Marketer Staff

Marketers often overlook America's war veterans. But their attention could be worth fighting for.Last year, Kodak and Wal-Mart hit upon a national co-marketing

General Millsbury

|  by Chief Marketer Staff

Consolidation leaves CPG leaders in control of more brands as retailers watch for a loyalty marketing assist.Retailers could get more of a good thing

Acquisition Mode

|  by Chief Marketer Staff

It was summer-time and the purchases were easy among promotion marketers.PROMO's tracking of agency acquisitions took a month off in September to make

Whither Cyrk-Simon?

|  by Chief Marketer Staff

Exploration of `strategic alternatives' could mean break-up of company.Rumors of a sale, break-up, or leveraged buyout were swirling around Cyrk, Inc.

Blossoming Sunflower

|  by Chief Marketer Staff

The Sunflower Group, Overland Park, KS, expanded its operations in August with the acquisition of New York City-based News America Marketing's sampling

American Standards

|  by Chief Marketer Staff

Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

Now They’ll See Paree

|  by Chief Marketer Staff

Rugrats in Paris hits silver screens nationwide Nov. 17 backed by an impressive list of marketing partners, many of whom are linked to one of the most

NEW AND NOTEWORTHY

|  by Chief Marketer Staff

TOOLS OCTOBER 2000 Projecting an Image Projection Media, a division of Tricolas, Inc., El Dorado Hills, CA, has introduced a large-scale projection service